Saturday, August 29, 2009

Big News - I'm working with Autism Canada in a marketing capacity. My first duty is to get a PSA campaign going for October, Autism Awareness Month. I'm honoured that they have trusted me with such an important task. So far this is what I have

Production:

Copy writer - radio
Producer - radio
Digital Artist - print

Media

Commitment from people who work at the following media to look in to / ensure the PSA gets broadcast / published

Flow 93.5 - 75% that the psa will get a campaign
Classical 93.5 - 75%
The Toronto Star 50%
CFRB - -75%
EZRock - 75%
Vigin - 50%

This is my first week doing this, so I'm pretty happy with the progress thus far.

What I need is more help from people in the feild. I plan on calling my contacts in who work in both outdoor (digital) and TV. My goal is to show Autism Canada that I can get this task done better then anyone.

This week my goal is to have the radio spot written and approved and secure 5 more commetments for airtime.

I also want to approach a few people in the media buying community to use their influence to get this PSA distributed widly.

If anyone wants to help just email me

alexstephensmedia@hotmail.com

1 comment:

  1. Hi Sandy. This is such a terrific thing that you are doing for such a worth organization. Not sure how I can help, but I'm happy to do so — just let me know!

    ReplyDelete