Thursday, September 17, 2009

Hi Everyone,

Thanks for following me through this journey of volunteerism. Strangely, my blog says I have only one follower, but I know I have more because my Iphone says so - and if the Iphone says it, it must be true. But if it is true - BIG SHOUT OUT TO ELENA - YOUR AWESOME.

So, the idea for the PSA script was to A, show how autism isn't something that your are necessarily born with, or is apparent right away. B, paint a picture of what the first signs are and speak the massive numbers of people and families that are affected by this disorder. And C - (and you can't see this in the script, but once it's voiced you'll hear the devastation in the mothers voice) - C - show how devastating it is to a family when they are slowly losing their son. Trust someone who knows, the affects are crippling, so you can give in, or you can fight. Guess which way my family choose to go.



Here is the script writen by the Team Luc Copy Writer - I don't know if he want's to be identified yet - so I'm keeping it on the low down - er ah I mean down low.



Autism Canada Foundation
PSA
10 fingers and 10 toes… the perfect baby.

And his name is Andrew.

His first year filled with the growth and discoveries that every healthy baby should know.

His second year, Andrew became isolated and stimulated by nothing…

Unstirred by even the mention of his own name or the presence of family.

This can be the tragic onset of autism.

Autism is a neurobiological disorder that is now being diagnosed in conservatively 1 in 150 children in Canada .

Find out more at autismcanada.org

Your comments are always welcome - and if you want to help let me know - I need people that can make calls to radio stations and ask who is the PSA person - I know you can do that - right?

1 comment:

  1. Thanks for the shout out!!! :-)

    This script is compelling, and I literally got chills as I read it.

    One recommendation: can you ditch "conservatively" from the last line? I know you are trying to convey that there are likely more than 1 in 150 diagnosis, but the ear doesn't catch it properly and it sounds like the diagnosis itself is conservative rather then the quantity. Plus, the last sentence is a real impact statement that is only muted by the word.

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